If you’ve been considering trying hair color but are nervous about what it would mean for your hair’s health, check out Aveda’s latest color innovation! Aveda’s new Full Spectrum Demi-Permanent Vegan Treatment Hair Color offers vibrant results, with conditioning benefits and exceptional shine.

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What we love about Aveda’s Demi-Permanent Color

Aveda’s Full Spectrum Demi-Permanent Vegan Treatment Hair Color distinguishes itself with a combination of high-performance features and a commitment to environmental responsibility and hair health. Here’s a closer look at why our colorists are loving it:

  • Delivers radiant, healthy hair, every time you color
  • Lasts up to 24 washes: Aveda’s advanced formula ensures vibrant color that lasts.
  • Up to 3 times smoother*: Experience significantly smoother and softer hair.
  • Up to 5 times shinier**: Achieve exceptional, luminous shine immediately after application.  

*Laboratory testing on tresses vs. untreated hair. **Laboratory testing on tresses vs. unwashed hair.

A person with long, wavy, dark red hair—nourished by botanical hair treatment—stands with their back turned, wearing a black sleeveless top against a gray background.

Demi-Permanent Hair Color is Not Forever

Demi-permanent hair color provides a versatile coloring option that deposits color without deeply penetrating the hair cortex, and it lasts up to 24 washes. This makes it the perfect choice for: 

  • When you want color coverage, but don’t want a hard “roots line” 
  • A new look you’re not sure you’ll want forever (think special events or new color trends)
  • Glossing, toning, color balancing, full coverage and grey blending

Demi is ideal if you’re wanting to enhance existing color, experiment with new tones, or add shine– all with a reduced commitment compared to permanent color.

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Salon Color Services Offered

Aveda’s Full Spectrum Demi-Permanent Vegan Treatment Hair Color is available in a range of professional hair color services, and all are 100% customized just for you. We’ll help you decide on which service is best for your hair goals: 

  • All over color, delivering one consistent color from roots to ends
  • Root touch up, designed to cover or blends in the regrowth of natural hair at the roots
  • Fashion Color, for a bold or unconventional look
  • Shine Refresh Treatments to revitalize hair while providing lasting shine
  • Toning to neutralize or enhance existing hair tones
  • Grey Coverage to seamlessly blend or conceal grey hair

To get a better idea of how different shades might look on you, check out Aveda’s virtual hair color try-on tool! 

Ready to try Aveda Demi? Book a free color consultation.

Our Values-based Partnership with Aveda

Our partnership with Aveda allows us to offer exceptional products and services that prioritize beauty and environmental responsibility. Aveda’s Full Spectrum Demi-Permanent Vegan Treatment Hair Color allows our stylists to deliver stunning, personalized results that align with your values and elevate your hair care experience. Our stylists are equipped to create a fully custom hair color that is just for you and YOUR hair goals (whether you know them yet or not, we can help)!

Want to find your perfect color? Book a free color consultation.

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