We all know that Aveda loves to use certain terms for their products.
It's AROMA not scent/smell.
But did you know they have a new one? It's Purefume over Perfume.
What's the difference you ask? It's very simple, their new launch of the Hair Purefumes are truly pure plant and flower aromas to spray in your hair for lasting aroma.
Aveda’s first hair pure-fume™ line created specifically to deliver the distinctive Aveda pure flower and plant aroma with the high performance hair care benefits of softness and shine.
THINGS TO LOVE:
• 99.9% naturally-derived
• Quick-drying formula that does not affect finished hair styles
• Can be used anytime throughout the day to refresh the hair’s aroma
We now carry 3 amazing aromas for your hair that can help you relax and feel good!
• 85% of guests agree that Aveda aromas help to alter their mood
• 91% of guests agree that Aveda aromas make them feel good
Who doesn't love feeling good and smelling amazing!?